Stylish seasonal products/new products
"30 Days Drowning in Roses - La Dolce Vita" #9 Enjoy your autumn rose subscription even more with dried roses
Oct 15, 2025
Bring the fleeting fragrance into your life. &YOUKAEN Autumn Rose Subscription
The "Autumn Rose Subscription" that we introduced in September is nearing its second delivery.We thought, what if we could enjoy the rich fragrance and deep colors unique to autumn roses for even longer?With that in mind, this time we've turned Hoshiba Rose Garden's autumn roses into dried flowers.To keep both their scent and color in your life a little longer.
Read more
"30 Days Drowning in Roses - La Dolce Vita" #8 Our Commitment to Selecting the Four Varieties for the Autumn Rose Subscription
Oct 7, 2025
What is the Autumn Rose Subscription?
Autumn roses, a special gift available only in the fall.For the 2025 autumn season, we've prepared the "Autumn Rose Subscription," delivering highly fragrant autumn roses every two weeks.
This special autumn rose subscription will be delivered up to four times.Although it's a short period, we've selected four types with different aromatic atmospheres for you to enjoy over two months.
This time, we'll briefly introduce the criteria and care that went into selecting these four varieties.
Read more
"30 Days Drowning in Roses - la dolce vita" #7 This week's regular autumn rose delivery: "Lavinda"
Oct 4, 2025
"Lavinda," a small spray rose adorned with shifting colors
For the first delivery of our Autumn Rose Subscription on Saturday, October 4th, we bring you "Lavinda."This spray rose boasts a wonderfully delicate color palette, shifting from a pale purple to a soft pink over time.Despite its small blooms, it has excellent vase life, allowing you to cherish its daily transformations.
Read more
"30 Days Drowning in Roses - La Dolce Vita" #6 Our Commitment to Regular Autumn Rose Deliveries: Wrapping
Oct 1, 2025
The Important Relationship Between Our Autumn Rose Subscription and Packaging
This autumn, YOUKAEN's theme is "A Luxurious Deep Breath."
Our subscription service delivers fragrant autumn roses from Hoshina Rose Garden, available only for a limited time, every two weeks. The appeal lies not only in the roses themselves, but also in the packaging that first catches your eye.
This time, we'll introduce our meticulous attention to packaging, which first sets your heart aflutter upon the arrival of your autumn rose subscription.
Read more
30 Days Immersed in Roses -la dolce vita #5 Maximizing the Allure of Autumn Roses & YOUKAEN's Commitment to Quality
Sep 30, 2025
What is "Mizuage"? The Basics for Maintaining Beauty
"Mizuage" is essential for keeping flowers beautiful for a long time. It is the process of preparing cut flowers so they can absorb water properly.
By regularly cutting the stems, the flowers can absorb water more easily, allowing moisture to reach the tips of the petals and maintain a supple and elegant appearance. Flowers that have undergone proper mizuage also have a fresh fragrance and lasting beauty.
That's why at &YOUKAEN, our florists meticulously perform mizuage on each stem by hand on the morning of delivery.
Read more
30 Days of Roses -la dolce vita #4 Visiting Hoshina Rose Garden - Exploring the Source of Roses That Captivate People
Sep 29, 2025
Hoshina Rose Garden in Nagano: A Place to Encounter Autumn Roses
Nakano City, Nagano Prefecture. This is a place with distinct seasons, where summer temperatures can exceed 30 degrees Celsius and winter temperatures can drop to -10 degrees Celsius.
Known as a fruit-growing region, apples and grapes are cultivated here, and flower cultivation has also flourished. In the past, many farmers grew roses, but now only a handful remain. Among them, Toshinori Hoshina continues to pour his passion into cultivating roses.
This time, we visited the Hoshina Rose Garden run by Mr. Hoshina.
Read more
*Thirty Days Drowning in Roses - La Dolce Vita* Extra: Autumn Rose Care
Sep 22, 2025
What you need
Vase, floral scissorsIf you don't have floral scissors, regular sharp and clean scissors are fine.Amou...
Read more
"30 Days Drowning in Roses - la dolce vita" #3 The Rose-Charmed Producer and The Rose-Charmed Florist
Sep 22, 2025
Why We Are Attracted to "Autumn Roses"
Roses have two peak seasons in a year. One of them is the upcoming season for autumn roses. With the temperature differences between morning and evening and the drop in temperature, these roses, though smaller, take on rich colors and fragrances, revealing a unique autumn charm.
This time, we will introduce the story of a producer and a florist who were captivated by these "autumn roses."
Read more
"30 Days Drowning in Roses - la dolce vita" #2 The Definition and Charm of Autumn Roses
Sep 19, 2025
What are Autumn Roses? Enjoying a Second Bloom, "Another Season"
Did you know that roses have two blooming seasons in a year?The first is in spring. And the second comes in "autumn."Autumn roses are roses that bloom from September to November after summer.As temperatures drop and the difference between morning and evening temperatures increases, the flowers open slowly,Their colors become deeper and richer, and their fragrance becomes even more abundant.Although smaller in size, they last longer and possess a condensed beauty, which is another characteristic.In contrast to the vibrant and gorgeous spring roses, autumn roses are chic, highly fragrant, and exude a mature charm.
Read more
"30 Days Drowning in Roses -la dolce vita" #1 Hosina Rose Garden's Subscription Box Delivers Luxurious Deep Breaths
Sep 18, 2025
Autumn: The most fragrant season of all.
As the summer clamor fades, crisp air flows in, marking autumn's arriv...
Read more
2024: Are You Team Western or Team Japanese? Introducing Our Western-Style Flower Gifts for Respect for the Aged Day!
Aug 26, 2025
At YOUKAEN, we are currently selling flower arrangements exclusively for Respect for the Aged Day!For Respect for ...
Read more
"Beyond HIMAWARI ─ Sunflowers Aren't Just Yellow" #06 [Review] How long do 'Darjeeling' sunflowers last? A surprising freshness review
Aug 13, 2025
Summer bouquets wilt quickly—is this impression really true? What if they could maintain their elegant beauty for alm...
Read more
