"30 Days Drowning in Roses - la dolce vita" #2 The Definition and Charm of Autumn Roses
What are Autumn Roses? The rose season arrives twice a year

Did you know that roses have two peak seasons in a year?
The first is in spring. And the second is in "autumn."
Autumn roses are roses that bloom from September to November after summer. As temperatures drop and the difference between day and night temperatures increases, the flowers open slowly, and their colors deepen and become richer, while their fragrance becomes even more abundant. Although smaller in size, they last longer and are characterized by their condensed beauty.
Compared to the vibrant and gorgeous spring roses, autumn roses are chic and fragrant, exuding a mature charm.
The Charm of Autumn Roses

Rich and Deep "Fragrance"
The greatest charm of autumn roses is, without a doubt, their fragrance.
After enduring the summer, the plants store up energy and release a rich, profound scent. The fragrance that gently fills your room is truly a gift announcing the arrival of autumn. You'll surely want to take a deep breath.
Changes in Color and Beauty
Autumn roses reveal their true beauty due to the temperature difference between day and night.
While the flowers become smaller, their colors deepen and become richer, offering a vintage-like hue with a slight dullness. Even the same varieties as in spring show a unique autumn expression.
Longevity and Seasonal Appeal
As temperatures drop in autumn, roses open slowly.
As a result, autumn roses last longer than spring roses, making them enjoyable for extended periods. This longevity is another charm. It's the cooler season compared to summer, allowing you to leisurely enjoy their fragrance in your daily life.
Hoshina Rose Garden's Autumn Roses

This regular delivery lineup features "Milk Tea," an original variety from Hoshina Rose Garden.
As its name suggests, it's a lovely rose with a gentle milk tea color, but in autumn, it deepens to a rich, royal milk tea shade. Another charm is how different it looks from bud to full bloom, allowing you to enjoy its changing expressions.
Hoshina's original varieties are special and hard to find elsewhere. We hope you'll enjoy them on this occasion.
For enjoying autumn roses, "subscription service" is recommended

Autumn is a very short season.
With recent prolonged lingering summer heat, that period feels even more limited. The "Autumn Rose Subscription Service" allows you to fully enjoy this fleeting season.
&YOUKAEN delivers fragrant autumn roses directly from Hoshina Rose Garden in Nagano Prefecture every two weeks.
During this period, autumn roses will continuously accompany your life, allowing you to enjoy the changing seasons with their fragrance.
Why not take a deep breath of rose scent as the autumn air changes?
30 days to indulge in the unique charm of autumn roses

Autumn roses are another peak season, distinct from spring.
Their charm lies in their fragrance, color, and longevity.
What we want to deliver is the "autumn fragrance" that cannot be captured in photographs.
May your autumn be softly colored with the rich fragrance, like a reward for overcoming summer.
30 days immersed in roses. La dolce vita
A rich autumn felt through scent, for you and your loved ones.
Sep 19, 2025
