"30 Days Drowning in Roses -la dolce vita" #1 Hosina Rose Garden's Subscription Box Delivers Luxurious Deep Breaths

Autumn: The most fragrant season of all.

As the summer clamor fades, crisp air flows in, marking autumn's arrival.
In the morning backlighting, the scent of autumn roses gently unfurls—

What comes to mind when you think of autumn?
Autumn for art, autumn for sports, autumn for food.
And for florists, it's the beginning of the "autumn rose season."

While roses are seen throughout the year, they actually have two peak seasons.
One is spring. The other, with its richer colors and deeper fragrance, is autumn.
Autumn roses are exceptionally beautiful among the four seasons, exuding a truly exquisite fragrance.

"Scent" announces autumn's arrival

Does a mere drop in temperature make people feel autumn?
We at &YOUKAEN believe that one of the reasons people truly rejoice in autumn is its "scent."

Autumn fruits release a rich aroma as they ripen.
The moment we notice that fragrance, we know autumn has arrived and embrace the season wholeheartedly.
And as florists, what immediately comes to mind are the fragrant autumn roses.

Hoshina Rose Garden's roses reflect the joy of autumn

Hoshina Rose Garden is located in Nakano City, Nagano Prefecture, at an altitude higher than Tokyo Tower.
Producer Toshinori Hoshina, captivated by the beauty of roses, handles everything from breeding to cultivation.

The roses from Hoshina Rose Garden that arrive in autumn are strong, supple, and natural.
Especially the spray varieties are full of vitality, reflecting the inherent charm of roses.

Autumn roses, having survived the summer, deepen in color and become even richer in fragrance.
Opening the box, a fresh yet intense rose scent spreads.
That delightful aroma, making you want to take a deep breath, is the gift we want to deliver in autumn.

Concept Story ─ The Reward of a Deep Breath

Autumn is the season when prayers transform into harvest, and gratitude quietly fills the air. In the dry, transparent air, the presence of soil, fallen leaves, and trees gently rises. The calming woody scent gently pushes forth the backlit morning, and breath reaches deep into the chest—

At that moment, the grace of the harvest circulates throughout the body.
Our autumn gift is a collection of roses that deliver this "harvest" through scent.
A florist who knows the production area inside and out carefully selects only varieties balanced in fragrance, longevity, and appearance. With a subscription, different roses arrive weekly for 30 days, promising a life immersed in roses, and even as a single purchase, they make autumn special.

Currently, as gifts lean towards "looking good," the experience of scent is harder to convey. That's why we've placed "changes in the air" beyond the photograph at the heart of our gifts. Open the box and meet the roses. Take a deep breath. The scent of harvest gently conveys "thank you" more softly than words.

30 days immersed in roses. La dolce vita
To you and your loved ones, a rich autumn felt through scent.

Autumn Rose Subscription to Enjoy the Season

Autumn roses are said to be most fragrant and beautiful for only about two months, from September to November.
To allow you to fully enjoy this limited season, &YOUKAEN offers an "Autumn Rose Subscription."

Fragrant autumn roses are delivered directly from Hoshina Rose Garden every two weeks.
With continuous deliveries, you can enjoy a life with autumn roses throughout the period.

Time to take a deep breath in your busy daily life.
The rich fragrance fills your heart and body, gently coloring your everyday.
That is the experience offered by the autumn rose subscription.

Would you like to immerse yourself in the "scent of autumn roses"?

The "Autumn Rose Subscription" allows you to fully enjoy the limited autumn season.
This autumn, why not spend 30 days enveloped in the rich fragrance of roses?