30 Days of Roses -la dolce vita #4 Visiting Hoshina Rose Garden - Exploring the Source of Roses That Captivate People

Hosina Rose Garden in Nagano: Where You Can Find Autumn Roses

Nakano City, Nagano Prefecture, is a region with distinct seasons, where summer temperatures exceed 30 degrees Celsius and winter temperatures drop to minus 10 degrees Celsius. Known as a fruit-producing region, in addition to apples and grapes, flower cultivation has also flourished here. While many farmers once grew roses, only a handful remain today. Among them, Toshinori Hoshina continues to pour his passion into rose cultivation.

A Single Rose Changed His Destiny

Born into a family of rose farmers, Hoshina had no intention of succeeding the family business in his youth. He moved to Tokyo to attend university and, through a friend's introduction, joined U-Kaen. It was there, while routinely handling flowers, that he had an encounter that would change his life.

That encounter was with a variety called "Yves Piaget." The rich aroma emanating from it the moment he first saw it, its abundance, completely changed his perception of the possibilities that flowers held.

That experience stayed with him and eventually led him back to the path of roses. Before long, a desire to "create unique roses" sprouted within him, and a few years later, he returned to his family home, determined to earnestly dedicate himself to rose production.

Rare Roses Born Under Mr. Hoshina's Care

Mr. Hoshina's original "Milk Tea"

After inheriting his family's farm and starting to grow roses, Mr. Hoshina also began to try his hand at breeding. "Milk Tea," featured in this "Autumn Rose Subscription," is a variety he first cultivated and holds special meaning for him. Its soft beige color and fragrance captivate people at first glance, with just one breath.

He is also cultivating "Edible Roses" without pesticides. Growing roses that can be consumed by humans requires meticulous daily manual work to prevent pests. Through this steady accumulation of effort, safe and beautiful roses are born.

The fragrant rose "La Mariée," also included in the autumn rose subscription

"Lavinda," also included in the subscription

"Little Woods," said to be the world's smallest rose

The Commitment to "Full Bloom Shipping"

One of the major characteristics of Hoshina Rose Garden is "full bloom shipping." Typically, roses are cut and shipped while still in bud. This is calculated so that the flowers will bloom in the customer's hands.

However, Mr. Hoshina says, "The most beautiful state of a rose is when it's in full bloom.But if you cut them while still in bud, they often wither before reaching full bloom. I want customers to see the most beautiful form of the rose."

By cultivating the flowers in the field until just before they fully bloom before cutting them, the flowers retain ample nutrients from the soil. This is why they can be enjoyed in their beautiful, full bloom state for a long time after delivery. On the other hand, the petals are prone to damage during transport, and the range of what can be handled is limited. That is precisely why this shipping method has such rare value.

The Feelings Behind the Autumn Rose Subscription

The roses born at Hoshina Rose Garden are special, created from a blend of fragrance, color, and the grower's passion. This "Autumn Rose Subscription" allows you to fully experience their charm.

A single rose can change a person's heart—Mr. Hoshina's journey is truly proof of this. We invite you to enjoy these special autumn roses in your daily life.