30 Days Immersed in Roses -la dolce vita #5 Maximizing the Allure of Autumn Roses & YOUKAEN's Commitment to Quality
Roses, in their prime twice a year, in spring and autumn.
Among them, autumn roses, blooming from September to November, are special because their colors become deeper due to temperature differences, and their fragrance becomes even richer.
To ensure you can enjoy their beauty for a long time, &YOUKAEN's "Autumn Rose Subscription" includes meticulous preparation by florists. "Roses will always respond if properly cared for," says producer Hoshina, and we put our heart into each and every rose, keeping his words in mind.
This time, we will introduce the dedication to quality control (hydration) that takes place behind the scenes.
Click here to read the article about Hoshina Rose Garden.
What is hydration? The basics for maintaining beauty
For many who may not be familiar with it, hydration is the process of preparing cut flowers so they can properly absorb water. By frequently recutting the stems to improve water absorption, moisture reaches even the tips of the petals, keeping them supple and firm.
Well-hydrated flowers have a fresh scent and a dignified, beautiful appearance. Even when arranging flowers at home, simply tidying up the cut ends can significantly extend their life.
That's why at &YOUKAEN, our florists perform thorough, manual hydration on each stem every morning when they arrive.
Florist's meticulous hydration process
Flower longevity depends entirely on hydration. Let's take a peek at the hydration process led by store manager Usui.
Autumn roses, once taken out of their boxes, are a bit tired from the energy consumed during transport. We work quickly to restore their vitality as soon as possible.
To prevent injuries and keep the water clear, thorns are carefully removed and leaves are tidied up.
To increase the surface area for water absorption, the stem ends are cut diagonally. This allows moisture to circulate efficiently. At the same time, we adjust the length and branching to achieve the optimal shape for delivery.
Finally, the flowers are securely wrapped in cellophane and placed in deep water to rest for several hours. This allows even wilted flowers to gradually perk up and rehydrate, regaining their fresh appearance.
Finishing touches to maximize fragrance and beauty
Even after hydration, the florists keep a close eye on the flowers. Flowers are living things. Some may not be suitable for use even after hydration. Each one is checked, and its fragrance, petals, and overall condition are assessed. Then, they are arranged into bouquets and arrangements in their most beautiful form.
The result of these small, accumulated efforts is fragrant and beautiful autumn roses. The florists' skill breathes life into each and every bloom.
The daily changes you can experience thanks to the subscription
These carefully arranged autumn roses are delivered to your home every two weeks as part of the rose subscription. Properly hydrated flowers will continue to bloom vibrantly with a little care, changing their appearance day by day.
Daily life spent with the scent of roses brings a sense of the season in fleeting moments, adding a special touch to each day.
The special feeling of the autumn rose subscription, made possible by the florists' dedication
The deep colors and rich fragrance of autumn roses are brought out to their fullest by the florists' meticulous skill. It is this dedication to each individual rose that makes the "Autumn Rose Subscription" a special experience.
Please enjoy the roses, imbued with the changing seasons, in your own home.
Sep 30, 2025
