"30 Days Drowning in Roses - La Dolce Vita" #8 Our Commitment to Selecting the Four Varieties for the Autumn Rose Subscription

What is the Autumn Rose Subscription?

Autumn roses are a special gift available only in fall.
For the autumn season of 2025, we have prepared an "Autumn Rose Subscription" that delivers highly fragrant autumn roses every two weeks.

The special Autumn Rose Subscription can be delivered up to four times.
Although it's a short period, we have selected four types of roses with different fragrant atmospheres for you to enjoy over two months.

This time, we'd like to briefly introduce the criteria and commitment behind the selection of these four types.

Selection Criteria for Varieties ── "Form, Color, Scent"

Bloom Form

Hoshina Rose Garden is known for its vibrant and lively spray roses.
Mr. Hoshina himself loves spray roses and has successfully transformed many varieties into spray forms.
Store manager Usui is also a fan of spray roses! With the desire for customers to experience this charm, we primarily selected spray-blooming roses.

Color Balance

Whether the color reflects &YOUKAEN's essence and blends into your home and daily life was also an important point.
We carefully chose colors that are not over-the-top but subtly lift your mood when they catch your eye in your everyday life.

Scent

This was the most important point in expressing the concept of the project: "a reward of deep breathing."
Considering the balance with other scents, the product planning team repeatedly conducted scent tastings.
Roses that were beautiful but lacked scent, or had similar scents, were reluctantly excluded.
While some varieties have delicate scents depending on temperature and conditions, we carefully selected only those where a "good scent" can be perceived.

Based on these three themes, we narrowed down the autumn roses to four types.

The Four Autumn Rose Varieties Selected This Time

Lavinda

"Lavinda" is a small spray-blooming rose.
Its delicate color, transitioning from pale purple to soft pink, is enchanting.
It has good vase life, allowing you to thoroughly enjoy the subtle changes in color and shape day by day, making it a rose that you'll look forward to every day.

Fair Bianca

"Fair Bianca" is a cup-shaped rose wrapped in elegant moss-green leaves.
It grows more flamboyant with each passing day, and its fully bloomed, plump appearance possesses a unique charm.
Among the four varieties, this rose offers the most pervasive fragrance.

Milk Tea

This is a rare variety original to Hoshina Rose Garden.
It is also a memorable rose, being the first one Mr. Hoshina bred after falling in love with roses.
Its soft, complex milk tea-like color is endearing, and it possesses a natural, elegant charm with a significant change in appearance before and after blooming.

La Mariée

"La Mariée" is a spray-blooming rose, meaning "the bride" in French.
Its transparent, pale pink petals overlap in layers, evoking the delicate elegance of a bride's wedding dress.
A sweet fragrance wafts around, creating a joyful space filled with smiles.

"How to Enjoy Autumn Roses" Varies by Variety

The four types we've selected vary greatly in impression from one variety to another.
Therefore, we recommend changing the way you display them to enjoy them fully.
The two points to focus on are: "Scent Strength" and "Changes in Color and Shape." We'll introduce them focusing on each.

Scent Strength

"Fair Bianca" and "La Mariée" are highly fragrant varieties. The spread of their scent also changes with temperature, etc.
Arranging them in small bunches around the room allows the scent to waft gently, creating a healing atmosphere.

Changes in Color and Shape

"Lavinda" and "Milk Tea" have gentle scents and their bloom forms change slightly each day.
By displaying them in places close to your daily life, such as the dining table or entryway, you can enjoy their different expressions from morning to evening without missing a beat.

The ability to enjoy different varieties and individual differences is also a unique charm of the subscription service.

&YOUKAEN's Desire: "A Luxurious Autumn Moment"

The common idea behind the selection of the four varieties is "the pursuit of a scent that embodies autumn."
This project began with the question, "What constitutes a moment that feels like autumn?"
We hope you experience the scent of autumn's bounty through these four types of roses, and enjoy 30 days immersed in roses.
It is our wish at &YOUKAEN to bring you such a wonderful autumn, making every other weekend something to look forward to.

Experience Autumn Roses Only Available Now, with a Subscription

The "Autumn Rose Subscription" delivers autumn scents over four installments.
Add an autumn touch to your daily life and enjoy a special moment where you feel like taking a deep breath at unexpected times, with your loved ones.
Product details can be viewed here.