Stylish seasonal products/new products
Mother's Day Special Announcement for Early Birds Only: "Be Full - Unexpected Delights." Vol. 3
Mar 18, 2026
A little something extra for those who choose early. This is a limited-time offer that allows you to select a truly desired bouquet with peace of mind, at a discounted early-bird price.
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Flowers, a gift that reflects feelings. "Be full - unexpected joy." Vol. 2
Mar 13, 2026
Flowers may be gifts that reflect the giver's feelings. YOUKAEN's Mother's Day 2026 theme: "Be Full — Unexpected Joys."In vol. 2, we bring you a small story from a day when flowers were given for Mother's Day.
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The day I felt "thank you" wasn't enough 《be full —Unexpected joys.》 vol.1
Mar 13, 2026
It was a day when I felt that "thank you" wasn't enough. Our 2026 YOUKAEN Mother's Day theme, "be full — unexpected joy," was born from that small personal experience. It's the story of a gift that fills a mother's heart with flowers.
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"Re:think: The Unknown Side of a 'Familiar Flower'" Vol. 4: A Journey to Discover the Unknown Side of Tulips - Visiting Tajiri Kaen in Fukaya City, Saitama Prefecture, Part 2
Feb 26, 2026
How do Fukaya's tulips grow, and what is their future? We bring you a new perspective on tulips, revealed through the words of two growers, regarding bulb selection, cultivation techniques, dedication to quality, and the future of the production region.
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《Re:think "Flowers I know," their unknown side》Vol. 3 A Journey to Discover Unknown Facets of Tulips — Visiting Tajiri Kaen in Fukaya City, Saitama Prefecture Part 1
Feb 25, 2026
Seeking an unknown side of tulips, we visited Fukaya City, Saitama Prefecture, which boasts the third-highest production of cut tulips in Japan. We met with producers Mr. Murata and Mr. Tajiri to learn about the background of their cultivation, the current state of the production area, and their passion for tulips.
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《Re:think "Flowers You Know," Sides You Don't》Vol. 2 Re:think Spring: Rethinking Flowers You Know - An Encounter with Dyed Tulips
Jan 27, 2026
Tulips are spring flowers I've loved since I was a child.Perhaps because they're so familiar, we rarely stop to gaze at them.Observing dyed tulips revealed "unknown sides of familiar flowers."By shifting my perspective slightly, these spring flowers showed me a completely different expression.
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《Re:think “Familiar Flowers” From an Unfamiliar Angle》Vol. 1: Dyeing Tulips – Touching the Inner Life of a Familiar Spring Flower
Jan 19, 2026
Though it's a flower I should know, there's something about its presence that makes it feel like a first encounter.Through dyed tulips, I gently peered into the heart of spring flowers.
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"Gratitude Overflows: medetashi - New Year's Gifts 2026" #4 Introducing a new option for New Year's with an assorted mum mix
Dec 18, 2025
It doesn't have to be overly luxurious. But it should still feel festive.The "Mums MIX for Home Use" was born from the dilemma of choosing New Year's flowers.We'll show you how to welcome the New Year casually with chrysanthemums (mums), which last a long time and are easy to care for.
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"重ねる medetashi - New Year Gift 2026" #3: Arrangements Befitting the New Year, Guided by Placement
Dec 17, 2025
Where is the best place to display New Year's flowers?YOUKAEN's 2026 New Year's gifts are New Year's arrangements designed with their "placement" in mind. We'll introduce you to our carefully selected auspicious flowers and gentle designs that blend seamlessly into the best spots in your home, such as shelves and entryways.
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"Gratitude and Auspiciousness - New Year's Gift 2026" #2 Introducing "lucky flowers" for New Year's gifts in 2026
Dec 9, 2025
YOUKAEN's New Year's gifts for 2025 are themed "medetashi," a word imbued with the sense of reassurance found in "the end of a story" and the hope for a year filled with gratitude, as expressed in the Japanese word "medetashi." This year's arrangements lavishly use auspicious flowers and traditional motifs such as pine, nandina, chrysanthemum, and phalaenopsis orchids. We invite you to explore the world of this year's New Year's gifts, including the meaning and charm of each element, and the design's commitment to a "wa-modern" aesthetic.
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"Medetashi" - New Year's Gifts 2026: #1 Explaining Our New Year's Products to Celebrate the Auspicious New Year
Dec 8, 2025
So that you can look back on the year and conclude it with a smile, saying, "Happily ever after"—&YOUKAEN's New Year's gift, "medetashi," is a special floral decoration for the new year, designed to bring blessings and accumulate gratitude. More than just decorative, it is delivered as a "sign of the year's beginning" to help you center yourself and brighten your daily life.
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Supporting Roles That Make Wreaths and Swags Look Beautiful: An Extra Feature for "2025 Christmas Polar Night"
Dec 2, 2025
The story of the "hook" that you can't see but is the most important part. We were particular about everything from the texture and angle of the brass to its thickness, selecting the hook that would make wreaths and swags look their most beautiful.
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