"Let's be a good couple again this year - in Love" #3 Why the pink bouquet for Good Couple's Day?

Nov 13, 2025

Would you like to express your gratitude to a special someone?

"What is the flower color that women are most happy to receive?"

That simple question was the first thing the &YOUKAEN product planning team addressed.
We had one wish.

To deliver "a bouquet that makes them genuinely happy the moment they receive it."

Why We Arrived at Pink

After extensive discussions from various perspectives, including surveys, staff's own experiences, and social media posts, we concluded that what many people "are actually happiest with" is a gentle pink bouquet.

We often see red rose bouquets in the city. While red is passionate and wonderful, when considering a color that "you'd want to display at home" or "naturally complements your relationship," we thought that pink best conveys gentleness and affection.

Some said, "It might be too cute," or "It might not be my style."
But is that really true? Looking at social media, we found many posts saying, "I always dreamed of receiving a pink bouquet."
Perhaps everyone, deep down, longs for "a bouquet that embodies gentleness."

A Bouquet for "Everyday Specialness"

The concept for Good Couple's Day 2025 is "Let's be a good couple again this year."
We believe that a bouquet can make today, an extension of your everyday life with your usual breakfast and conversations, just a little bit special.

This time, we chose "Wabara" cultivated by Keiji Kunieda of Rose Farm KEIJI in Shiga Prefecture.
The soft pink petals and gentle fragrance softly convey the feeling of "thank you always."

A Bouquet That Makes the Recipient Happiest

&YOUKAEN believes that a bouquet reflects the sender's feelings. That's why we want it to be what makes the recipient happiest.

Not about size or extravagance, but about a lasting gentleness.
We will deliver a "Good Couple's Day Bouquet" with high-quality, fragrant pink "Wabara" to gently add color to your daily life together.